New York City, USA – 2 October 2026: Jaguar has taken over the JPMorgan Chase screen in Times Square, days before the global reveal of Type 01 which begins on Tuesday 6 October. With the media embargo still in place, the brand has chosen the 30‑metre (100 foot) digital display to signal the imminent arrival of the production vehicle.
The design elements will be previewed on the screen. They include Type 01’s strikethrough graphic, a key signifier for the entire Jaguar brand, and the laser‑etched leaper – Jaguar’s hallmark of provenance. The images will appear in rotation every 15 minutes from 2 October, giving hundreds of thousands of daily passers‑by a hint of what’s to come from 6 October.
Commanding the billboard on the corner of 42nd Street and 7th Avenue, the campaign is part of the lead‑up to the world premiere of Type 01, a luxury four‑door GT that never arrives unnoticed.
Jaguar Type 01 will be revealed at 20:00 EDT, 6 October (01:00 BST 7th October).