Jaguar Type 01
Jaguar’s transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world.
It embraces bold designs, unexpected and original thinking, creating a brand character that will command attention through fearless creativity.
Jaguar Type 01
Jaguar Type 01
Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing’.
